GET MORE DONATIONS FROM YOUR DIGITAL MARKETING EFFORTS
in 6 short weeks
without the overwhelm, guesswork and frustration.
If you’re a nonprofit professional who is looking to get more donations while building your online presence, you know that digital marketing is a powerful tool that can connect you to donors.
You probably also know these facts:
Fundraising and marketing go hand-in-hand. You can create a great fundraiser but if it is not marketed correctly, it can get little-to-no results.
Online donations continue to grow year after year. The most successful nonprofits are learning how to leverage digital marketing to find new donors online.
$1 Billion has been raised for causes on Facebook since 2015.
55% of people who engage with nonprofits on social media end up taking some sort of action, 59% of those people donate money.
HERE'S WHAT YOU MIGHT NOT REALIZE
There is a ROADMAP to donation-driven marketing.
You can get more donations without the guesswork or a big marketing budget.
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Get Donors Who are Passionate about Your Mission
Digital Marketing offers unlimited opportunities to find new donors -- and not just any donors -- the donors who are passionate about your nonprofit's mission. When you learn how to target these donors through digital marketing, you can build an engaged community who will take action when your nonprofit needs support. -
Increase Donation Frequency from Current Donors
Many times nonprofits want NEW donors and fail to create strategies to get current donors more involved. When you learn how to build relationships with your donors online, you can easily increase the number of donations you receive per year. -
Build Expertise on the Job
Whether you're the founder, a fundraising professional, a marketing/outreach professional, an admin professional, or you have a hybrid of roles, understanding donation-driven marketing is a huge asset for your resume and can help guarantee job security. This expertise will also help you if you ever hire outside consultants or companies to assist with fundraising and/or marketing. -
Build Strategic Partnership
When you get strategic about digital marketing, you can add media, influencers, local businesses, politicians and other nonprofits to your empire of support. With a little bit of training, you can start to build online partnerships. -
Save Time
By putting in some upfront time to create a donation-driven marketing system in just 6 weeks, you can save HUNDREDS of hours (and headaches) moving forward.
Even though the reasons to invest in digital marketing are obvious, knowing which strategies will get results is anything but obvious.
Did we mention we've been in your shoes? Our founder oversaw marketing at a nonprofit for 8+ years. We understand the guesswork and frustration of trying to figure out what works. We also understand that most nonprofit marketing resources are informational and leave you without a roadmap -- that's why we created this course.
The Top 4 Reasons Most Nonprofits Struggle to Get Online Donations:
#1: They Haven't Created a Marketing Funnel
Funnels are a Nonprofit's Best Friend
Understanding how a marketing funnel works and how your nonprofit can use one to turn supporters into donors is the key to donation-driven marketing.
#2 They Haven't Built Relationships Online
Become a "Dateable" Nonprofit
Most nonprofits are able to get interest (an email sign-up, a social media follow) but fail to nurture the relationship which prevents people from taking additional action. Learning how to nurture relationships online is a key to activating the marketing funnel and getting real results.
#3 They Start Planning Too Late
Plan & Automate Like a Pro
All nonprofits struggle with finding the time to plan but planning is the cornerstone to successful digital marketing campaigns.
The real issue is that most nonprofits don't have a donation-driven marketing system which will help automate your marketing, help you replicate campaigns, and save you time in the long run.
#4 They Don't Have a Strategic Launch Plan
Become the Queen (or King) or Launches
Most nonprofits are continuously reinventing the wheel when it comes to launching and promoting their digital marketing campaigns and fundraisers -- this takes up valuable time and leads to frustration and overwhelm.
Creating a strategic launch plan will save you time and help you get real results.
Introducing
Donation-Driven Marketing
The Complete 6-Week Intensive Program for Creating Digital Marketing Campaigns that Convert to Donations.
We've taken everything we've learned about creating digital marketing campaigns that CONVERT and created a comprehensive, step-by-step roadmap that not only teaches you the high level theory but the ACTUAL execution of how you can do the same and get more donations.
DONATION DRIVEN MARKETING IS NOT JUST A COURSE.
IT'S A COMPREHENSIVE 6-WEEK IMPLEMENTATION PLAN.
Donation-Driven Marketing
is the FIRST program of its kind that…
HELPS NONPROFITS BUILD A RESULTS-DRIVEN MARKETING SYSTEM
You'll BUILD a complete marketing system for your nonprofit organization in just 6 weeks.
GIVES STEP-BY-STEP IMPLEMENTATION PLANS
Our course is action-oriented and we give you step-by-step implementation plans. Say goodbye to the guesswork and hello to your weekly checklist.
IMMERSES YOU IN A 6-WEEK PROGRAM SO YOU CAN STAY ACCOUNTABLE
Unlike other trainings that you buy and forget about... each module will be delivered to you week over week in a student-only membership site. As an additional bonus, you will have access to LIVE Q&A sessions in our Private Members-Only Facebook Group so you will NEVER feel lost or stuck during the program and get real results.
So if you’re ready to finally get better results and more donations from digital marketing while avoiding the guesswork and overwhelm...
Here's how we'll help you get here:
This 6-week online course starts on July 1st, 2019. All modules will be drip-fed week after week as per the dates outlined below.
Module 1 (July 1st, 2019)
Plan Like a Business
Learn how businesses and large nonprofits use proven digital marketing strategies to get sales and donations. After this module, you will have a donor avatar for your nonprofit, you will know how to find donors who are passionate about your nonprofit's mission, and you will have a solid foundation to start creating donation-driven marketing campaigns.
Module Highlights:
- Business vs. Nonprofit
- Large Nonprofit vs. Small Nonprofit
- Value Mindset
- Planning & Timelines
- Translating Your Nonprofit's Impact
- Donor Avatar
Module 2 (July 8th, 2019)
Nonprofit Marketing Funnel
Learn how to strategically acquire supporters and move them through a journey that leads to donations AND learn how to increase donation frequency among current donors. After this module, you'll understand how how the nonprofit marketing funnel works and how you can use automation to increase communication and donations while saving time.
Module Highlights:
- Awareness
- Education & Value
- Get Involved + Action
- Donations | Conversions
- Retention
- Ongoing vs. Fundraiser
Module 3 (July 15th, 2019)
Essentials of Storytelling & Fundraisers
Learn the fundamentals of storytelling and how you can incorporate stories in each part of the nonprofit marketing funnel. After completing this module, you'll understand how to leverage storytelling to increase donations and you will have at least 5 stories you can utilize for your donation-driven marketing campaigns.
Module Highlights:
- Creating Stories
- Unique Donation Positioning
- Timelines
- Quantifying Impact
- Incorporating the Donor
- The HIP (Hook, Impact, Promise) Forumla
Module 4 (July 22nd, 2019)
Strategic Communications & Social Media
Learn how being strategic with your social media channels and emails will get more engagement and save time. After this module, you will learn how communication and social media help move supporters through your marketing funnel. You'll also know how to plan a month's worth of content in 1 day, how to create email nurture sequences and how to maximize social media ads.
Module Highlights:
- Emails
- Public Relations
- Social Media
- Facebook & Instagram Ads
- How to Fundraise on Social Media
Module 5 (July 29th, 2019)
Strategic Partnerships
Learn how to create strategic partnerships and build a network of supporters. After this module, you will know how to reach out to businesses, journalists and influencers to help promote your donation-driven marketing campaigns.
Module Highlights:
- Corporate Campaigns
- Local Businesses
- Media & Journalists
- Other Nonprofits
- Influencers
Module 6 (August 5th, 2019)
The Launch Plan for a Successful Fundraiser
Learn the step-by-step process of launching a donation-driven marketing campaign. After this module, you will know exactly how to market your fundraisers to get the maximum results.
Module Highlights:
- Timelines
- Donors, Stories & Testimonials
- Online Events & Reminders
- Social Media Strategy
- Email Strategy
- Follow-Up
LIMITED TIME OFFERS WHEN YOU ENROLL TODAY:
**FOUNDER'S ONLY BONUSES**
Private Facebook Group - $997 Value
As a founding student of our Donation-Driven Marketing course, this is the FIRST and ONLY time where students will have access to a private Facebook group to receiver real-time feedback AND weekly LIVE Q&A's through the duration of the 6-week program.
Smart Marketing Systems Mini Course - $197
In this mini-course, you'll learn how to optimize your nonprofit's marketing efforts right out of the gate! We'll teach you how to setup smart marketing systems that will continue to operate 24/7 while you work and sleep. This bonus is available as soon as you enroll in our Donation Driven Marketing course!
Key Performance (KPI Tracker) - $197
We've created a Google Spreadsheet to help you track key performance indicators for your donation-driven marketing system and campaigns on a monthly basis!
14-Day Money Back Guarantee
If you’re on the fence…
Or if other trainings have left you skeptical...
Then we want to give you EVERY opportunity to put our Donation-Driven Marketing course into action and experience how easy and exciting it can actually be to create a donation-driven marketing system to take your digital marketing campaigns to new levels.
Here’s what you’re getting when you enroll today:
Donation Driven Marketing Online Course - $1,997 Value
- Private Facebook Group - $997 Value
- Smart Marketing Systems for Nonprofits - $197 Value
- KPI Tracker - $197 Value
Total Value: $3,388
When you add it all up, that’s a value of $3,388
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
3 Monthly Payments of
$197
OR
Pay Upfront
1 Payment of
$497
Prices will go up to $997.
Our Donation Driven Marketing course launches again in January 2019.
This is the most generous you'll ever see our Donation Driven Marketing online course.
Frequently Asked Questions
We recommend scheduling 1 hour per week to watch all the training videos and modules and to allocate an additional 2 to 4 hours for implementation and worksheets.
No problem! While each module is delivered to you week after week, even after the 6-weeks, you will still retain permanent access to all course materials, including: access to your private-membership site, archived posts and material in the private facebook group, and all bonuses and worksheets.
However, there's one catch: After the 6 week program is over, you will no longer have real-time access as we only go live to answer questions within the 6 weeks of the program.
You will receive immediate access to our Smart Marketing Systems for Nonprofits mini-course.
Our Donation Driven Marketing online course starts on July 1st, 2019. You receive access to the first week on that date.
All modules will be delivered over the period of 6 weeks from July 1st until August 5th, along with weekly FB Live Q&A sessions.
After the 6 weeks are over, you will no longer have real-time feedback, however you will still retain access to ALL course materials, forever.
Once the program enrollment closes on June 30th 2019 and ALL students have joined, you will immediately receive access to the private members-only Facebook group starting July 1st, 2019.
If you still have questions regarding this, please contact our team at [email protected].
Unlike informational webinars and trainings, this is a comprehensive training program where you'll IMPLEMENT what you learn while you are going through the course.
You'll also get support from our private Facebook Group during the 6 weeks where you can get answers to your questions and real-time feedback!
The perfect student for this course is someone who wants to learn how to use digital marketing strategies to get better results and more donations from their online marketing & fundraising campaigns.
Whether you are the founder, a staff member or a volunteer, this course will provide everything you need to know to build a donation-driven marketing system.
We understand that nonprofits have limited budgets. While the best case scenario is for your nonprofit to pay for the course, we recommend that you consider investing in yourself if that is not an option.
After completing this course, you will have new expertise that is great for your resume and can help guarantee your job security.
We are confident that you will get tremendous value and results from our Donation-Driven Marketing course! We offer a 14 day money-back guarantee from the date the course starts (July 1st, 2019). If you don't feel that the course has provided value to you after 14 days, simply email [email protected] with all of your completed work and we will issue a full refund.
No, this is the only time we will offer these bonuses -- they are special bonuses for our founding members.
Here’s what you’re getting when you enroll today:
Donation Driven Marketing Online Course - $1,997 Value
- Private Facebook Group - $997 Value
- Smart Marketing Systems for Nonprofits - $197 Value
- KPI Tracker - $197 Value
Total Value: $3,388
When you add it all up, that’s a value of $3,388
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
3 Monthly Payments of
$197
OR
Pay Upfront
1 Payment of
$497
