Whether you're transitioning to Google Analytics 4 or want to save your data for future reference, exporting data from Google Analytics Universal is straightforward. This article will guide you through exporting data from your Nonprofit organization's Google Analytics account.

To get started with exporting your data, follow these steps in Google Analytics Universal

Navigate to the desired data: Once you're logged in, you'll be presented with the Google Analytics dashboard. Use the left navigation menu to select the data you want to export. For example, if you export audience-related data, click "Audience" in the left menu.

Choose the specific data sub-category: Within each main category, there are sub-categories that provide more detailed data. For instance, under "Audience," you might want to explore "Demographics" or "Interests." Click on the relevant sub-category to proceed.

Customize the date range: To refine the data view, adjust the date range using the top-right corner...

Check out the video to learn why we've been away and how we're paving an exciting new path forward.

On August 24th, we'll be launching a monthly membership for nonprofits with amazing new offerings to help bring you to the next level both personally and professionally. The membership includes:

• Our Marketing Hacks Library
• Signature Nonprofit Marketing Courses
• Templates, Worksheets & Swipe Files
• Discounts and Deals for Nonprofit Professionals
• On-Demand Trainings
• LIVE Monthly Q&A
• Curated Photos & Trending Audio for Nonprofits

Be the first to hear updates! Join the waitlist here.

This article explains the key benefits of Google Analytics 4 compared to Google Universal.

• New flexible data model:
  In GA4, the focus is on tracking user events rather than page views.
  

• New Customization options:
  By customizing dimensions, metrics, events, and reports, businesses can focus on the metrics that matter most to their goals and derive actionable insights to optimize their marketing efforts and user experiences.
  

• Automatic tracking:
  GA4 includes enhanced measurement capabilities automatically track common user interactions and events on websites and apps. These events include page views, scrolling, outbound clicks, site search, video engagements, and file downloads. Enhanced measurement simplifies the tracking process by eliminating the need for manual tracking code implementation for these standard events.
  
  It's important to note that while automatic tracking in GA4 captures some standard events, it may not cover all the specific events or interactions you want to...

To access GA4, go to the Google Analytics website (analytics.google.com) and log in with your Google account. Ensure you have the appropriate permissions to access the GA4 property you want to work with.

Home Tab

When you open your Google Analytics 4 property, you will land on the Home tab. The home tab provides a top-level summary of your website data, including metrics like users, new users, your reel time widget, and any custom dashboards or reports you've set up.

• The search bar allows you to look at features and articles on Google Analytics 4, like reports, or ask questions answered by intelligence to help you get started.
  
• Overflow Menu, an icon with three dots on the top left, shows you a tour around the new interface.
  
  

Reports Tab

Different reporting options to analyze your website data can be found in the Reports tab. These reports include realtime data on your website, how people find your website, what pages they viewed, if they converted, plus demographics and details of...

The best way to boost your posts is through the Instagram mobile app or Meta Business Suite. These options allow you to see which posts are performing well, so you will save money and time on guessing which ad creative will work best.

There are various options available that can help you boost your Instagram presence. In this article, we'll discuss the three ways to enhance your Instagram posts and get more engagement from your followers.

Instagram Mobile App

The most popular way to boost your Instagram posts is through the Instagram mobile app. This feature allows you to promote your existing Instagram posts and reach a larger audience. You can choose your target audience, budget, and promotion duration.

Meta Business Suite

Meta Business Suite is another great option to boost your Instagram posts. It allows you to promote your Facebook and Instagram posts by choosing the ad account.

The only exception is that some posts from Instagram that were also shared on Facebook cannot be...

Learn how to boost your Nonprofit's Facebook fundraiser post and increase your fundraiser's visibility.

If you're trying to boost your Facebook fundraiser straight from the fundraiser page, you might notice that you won't be able to do so directly. However, you can still promote your fundraiser by sharing the post of your fundraiser on your page and then boost it. Let's get into it!

Step 1: Go to your Facebook fundraiser page. From the left navigation menu under "More Tools," click Meta Business Suite.

Step 2: In the Meta Business Suite, navigate to "Content" and go to your Facebook fundraiser post that you want to boost.

Step 3: Choose your Ad account from the drop menu in the top right corner.

Step 4: Choose your target audience by selecting the appropriate options in the "Audience" section. You can target your post by location, age, gender, interests, custom audiences, and more.

Step 5: Select the duration of the boost.

Step 6: Set your total...

Google Analytics 4 is replacing Universal Analytics. This article will guide you through easy steps to start the migration.

Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. On July 1, 2023, standard Universal Analytics properties will stop processing new data. After July, you can still access older data from your original property. Follow our step-by-step guide to make the switch to Google Analytics 4.

Step 1: Create a Google Analytics 4 Property

To begin, you need to create a new property in GA4. Log in to your Google Analytics account. Universal Analytics offers a pop-up window with a GA4 Property Setup Assistant to help you get started. If this won't show up, click the "Admin" option in the bottom left corner. From there, click the "Create Property" button and follow the prompts to set up your new GA4 property.

Step 2: Choose the correct option with Google Tagging

In the Create a New Google Analytics 4 Property window, you'll have one of the...

In this article, we will guide you through using Google Analytics to define your Nonprofit's target Audience.

Google Analytics is a powerful tool that provides detailed insights into your website's performance. Among its many features, Google Analytics allows you to define and understand your Audience. This information lets you make more informed decisions about your website's content, design, and marketing strategies.

Navigate to the Audience Report

Navigate to the Audience report. This report provides information about your website's visitors, including demographics, interests, location, and behavior.

Define Your Audience Demographics

The Demographics report in Google Analytics provides data on your website's visitors based on age and gender. You can use this information to identify trends and adjust your website's content and design accordingly.

To access this report, click on Audience> Demographics. You can then view data on the age and gender of your website's visitors.

...

Hi Nonprofits!

Bianca (the #intern) here to chat about how you can convert potential donors into passionate ambassadors using the Nonprofit Marketing Funnel.

Not familiar with the term? Don’t worry, you’re in the right place. 

When it comes to marketing, touchpoints with your audience are crucial. A touchpoint is any opportunity that someone may come into contact with your brand. For example, seeing your nonprofit’s logo on a t-shirt, hearing someone mention your name, or volunteering at your annual charity event are all very different interactions, but touchpoints nonetheless. 

Each of these moments and experiences with your nonprofit will begin to shape someone’s perception of your brand, and will ultimately decide how or if they choose to support you. As consumers ourselves, we do this everyday and are constantly re-evaluating the brands we come into contact with. This is why a marketer’s ultimate goal is to create brand loyalty with their...

GivingTuesday Announces Day of Global Action for Giving and Unity in Response to COVID-19. The details are unfolding but we share what we know and what you can do now in the video below. 

#GivingTuesdayNow Brings Together Individuals, Nonprofits, Communities, Small Businesses, Brands and more; Provides Unifying Moment for Giving Back on May 5, 2020.

If you would like to get our GivingTuesday NOW checklist when it is available, click here.