How to Leverage the Nonprofit Marketing Funnel

Sep 18, 2020

Hi Nonprofits!

Bianca (the #intern) here to chat about how you can convert potential donors into passionate ambassadors using the Nonprofit Marketing Funnel.

Not familiar with the term? Don’t worry, you’re in the right place. 

When it comes to marketing, touchpoints with your audience are crucial. A touchpoint is any opportunity that someone may come into contact with your brand. For example, seeing your nonprofit’s logo on a t-shirt, hearing someone mention your name, or volunteering at your annual charity event are all very different interactions, but touchpoints nonetheless. 

Each of these moments and experiences with your nonprofit will begin to shape someone’s perception of your brand, and will ultimately decide how or if they choose to support you. As consumers ourselves, we do this everyday and are constantly re-evaluating the brands we come into contact with. This is why a marketer’s ultimate goal is to create brand loyalty with their...

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Giving Tuesday NOW is May 5th, 2020

Apr 03, 2020

GivingTuesday Announces Day of Global Action for Giving and Unity in Response to COVID-19. The details are unfolding but we share what we know and what you can do now in the video below. 

#GivingTuesdayNow Brings Together Individuals, Nonprofits, Communities, Small Businesses, Brands and more; Provides Unifying Moment for Giving Back on May 5, 2020.

If you would like to get our GivingTuesday NOW checklist when it is available, click here.

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Forgivable Loans for Nonprofits | Coronavirus Stimulus Paycheck Protection Program

Apr 01, 2020

If you are a nonprofit with less than 500 employees, you could qualify for the Paycheck Protection Program (a forgivable loan) under the Coronavirus Stimulus Package. Watch this video to learn more:

The SBA is providing loans to help small businesses and nonprofits cover things like payroll, rent, and utilities if you have been negatively impacted by COVID-19. SBA will forgive loans if all employees are kept on the payroll for eight weeks and the money is used for payroll, rent, mortgage interest, or utilities.

Click Here to view info on the SBA website. 

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COVID-19 & Marketing for Nonprofits

Mar 23, 2020

If you've been wondering how to pivot your nonprofit's marketing amidst Coronavirus, we share a few tips in this video:

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How to Do Influencer Marketing for Nonprofits

Mar 17, 2020

Influencer marketing can be an extremely effective marketing strategy for your nonprofit IF you partner with the right influencers. In today’s video, we share how to find the right influencer by asking the right questions. 

 

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Google Ad Grants 2020

Feb 04, 2020

Google Ad Grants 2020 // Wondering what you need to know about the Google Ad Grant in 2020? In this week’s video, what your nonprofit needs to know to keep your account compliant and optimize so that you can continue to spend more of your Google Ad Grant. 

 

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Why Google Matters

Jan 28, 2020

Google is the number one search engine in the world. In today’s video, we share why nonprofits should care about Google and how the Google Ad Grants program can help your nonprofit get more visibility on Google search.

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How to Turn a Photo into a Video | Typito Tutorial

Jan 23, 2020

In today's video, we share our screen to show you how to make a video from a photo or a series of photos using Typito. 

Ready to start creating your own videos? Click here.

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Nonprofit Marketing Strategies for 2020

Jan 21, 2020

 In today's video, Jeanette shares 5 foundational marketing strategies for nonprofits. If you focus on these 5 strategies, then your nonprofit will have a solid marketing foundation. Once your nonprofit has a solid marketing foundation, you can use more advanced strategies. 

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Giving Tuesday Case Studies

Aug 21, 2019

In today's nonprofit marketing video, I share examples of successful Giving Tuesday campaigns as mini case studies. If you want to get Giving Tuesday fundraising ideas, check out this video.

 

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