DIGITAL MARKETING ACADEMY FOR NONPROFITS

GivingTuesday Announces Day of Global Action for Giving and Unity in Response to COVID-19. The details are unfolding but we share what we know and what you can do now in the video below. 

#GivingTuesdayNow Brings Together Individuals, Nonprofits, Communities, Small Businesses, Brands and more; Provides Unifying Moment for Giving Back on May 5, 2020.

If you would like to get our GivingTuesday NOW checklist when it is available, click here.

If you are a nonprofit with less than 500 employees, you could qualify for the Paycheck Protection Program (a forgivable loan) under the Coronavirus Stimulus Package. Watch this video to learn more:

The SBA is providing loans to help small businesses and nonprofits cover things like payroll, rent, and utilities if you have been negatively impacted by COVID-19. SBA will forgive loans if all employees are kept on the payroll for eight weeks and the money is used for payroll, rent, mortgage interest, or utilities.

Click Here to view info on the SBA website. 

If you've been wondering how to pivot your nonprofit's marketing amidst Coronavirus, we share a few tips in this video:

Influencer marketing can be an extremely effective marketing strategy for your nonprofit IF you partner with the right influencers. In today’s video, we share how to find the right influencer by asking the right questions. 

Google Ad Grants 2020 // Wondering what you need to know about the Google Ad Grant in 2020? In this week’s video, what your nonprofit needs to know to keep your account compliant and optimize so that you can continue to spend more of your Google Ad Grant. 

Google is the number one search engine in the world. In today’s video, we share why nonprofits should care about Google and how the Google Ad Grants program can help your nonprofit get more visibility on Google search.

In today's video, we share our screen to show you how to make a video from a photo or a series of photos using Typito. 

Ready to start creating your own videos? Click here.

 In today's video, Jeanette shares 5 foundational marketing strategies for nonprofits. If you focus on these 5 strategies, then your nonprofit will have a solid marketing foundation. Once your nonprofit has a solid marketing foundation, you can use more advanced strategies. 

In today's nonprofit marketing video, I share examples of successful Giving Tuesday campaigns as mini case studies. If you want to get Giving Tuesday fundraising ideas, check out this video.

Learn how to use Instagram stories for your nonprofit. We cover everything from how Instagram stories work to how to use the Instagram donate sticker. Nonprofits that use Instagram stories are increasing awareness and increasing engagement with their social media followers.