3 Effective Ways to Boost Your Nonprofit's Instagram Posts

The best way to boost your posts is through the Instagram mobile app or Meta Business Suite. These options allow you to see which posts are performing well, so you will save money and time on guessing which ad creative will work best.

There are various options available that can help you boost your Instagram presence. In this article, we'll discuss the three ways to enhance your Instagram posts and get more engagement from your followers.

Instagram Mobile App

The most popular way to boost your Instagram posts is through the Instagram mobile app. This feature allows you to promote your existing Instagram posts and reach a larger audience. You can choose your target audience, budget, and promotion duration.

Meta Business Suite

Meta Business Suite is another great option to boost your Instagram posts. It allows you to promote your Facebook and Instagram posts by choosing the ad account.

The only exception is that some posts from Instagram that were also shared on Facebook cannot be boosted.

Ads Manager

You can use Facebook's Ads Manager to create new engagement posts for your social media channel. There are two ways to create an engagement campaign with a conversion objective of "Get people to watch a video or interact with your post or event."

• The first option is to create a campaign with a lifetime budget and add your desired creatives and captions to the ad group. The Facebook algorithm will automatically spend most of your budget on the best-performing engagement ad. 
• The second option is to create separate ad groups with individual budgets and add one engagement ad to each group. This way, the budget will be spent more equally on every desired ad. However, this option requires more time to set up.