Facebook Page for Nonprofits | Meta Business Suite

Does your nonprofit have a Facebook page? Whether you have one already or are creating one for the first time, it's important to understand the best practices for managing access and ownership of it.

The best place to do so is now through Meta Business Suite (formerly Facebook Manager), where your organization can manage people, Facebook pages, and advertising accounts all in one place while also ensuring that your nonprofit's social media presence is secure and accessible to your team. By centralizing everything, you can avoid losing access due to staff changes.

Getting Started with the Meta Business Suite

To get started, simply head over to business.facebook.com. If you already have a personal Facebook profile, the platform will automatically detect it and allow you to get started. If not, you'll need to create a personal profile first before proceeding.

Key Features for Nonprofits

The Meta Business Suite is packed with features that are especially useful to nonprofits. Let's break down the two main sections you'll be using: Accounts and Users.

Accounts: Claim or Create Your Facebook Page

The Accounts section is where you can either claim an existing Facebook page or create a new one from scratch. If you've already created a page for your nonprofit, you can easily claim it by entering the page's URL. This will ensure that you have full ownership and control over the page, preventing any potential access issues in the future. 

Alternatively, if you haven't yet created a Facebook page for your nonprofit, you can do so directly within the Meta Business Suite. Simply click the "Create Page" button, and you'll be guided through the process of setting up your new page, helping you set up everything from the page name to the bio. 

Once you have this section set up, you can also share it with other external stakeholders, like a marketing agency, if necessary or desired. 

Users: Manage Your Team's Access

In the Users section, you can add team members and set their access levels (including yourself!). This ensures that the right people have the right permissions, whether they're staff, volunteers, or external partners. For example, you might give full access to core staff members to manage all aspects of your nonprofit's account while only giving partial access to others to, say, create social posts or respond to incoming DMs and messages.

When setting up your page, we recommend using your organization's email, rather than your personal email, as the page owner. Instead, just add your personal email connected with your personal Facebook page as a user, so you have access. That way, in the event you move on from your nonprofit, the transition is seamless when you are removed from the page. 

To invite other users, simply enter the email address linked to a person's personal Facebook profile and assign them their level of access based on their responsibilities to ensure they have the necessary permissions.

Unlocking the Full Potential of the Meta Business Suite

Beyond the basics, one you get familiar with the platform you can also explore Meta Business Suite's more advanced resources that can help take your social media strategy to the next level. For example, through this portal you also gain access to the Ads Manager, which allows you to create and manage targeted ad campaigns to reach new supporters and donors.

Additionally, the Meta Business Suite integrates seamlessly with other Meta products, such as Instagram, enabling you to manage multiple social media platforms from a single, centralized place. This level of integration can save your nonprofit valuable time and resources, allowing you to focus on what really matters: driving meaningful impact and fulfilling your mission.

Want More? Join Our Nonprofit Marketing Academy

We know that platforms like Meta are constantly changing and evolving. In our Monthly Membership for nonprofit professionals, we maintain up-to-date and more in-depth tutorials for Facebook and more. It also offers a wealth of other resources, including marketing tips, courses, templates, and live Q&A sessions. Plus, you’ll join a community of nonprofit professionals dedicated to making a difference.

If you're interested, visit www.nonprofitmarketing.academy to learn about our current membership offers.