Boost Your Nonprofit's Visibility with Custom Instagram Stickers
Mar 18, 2024
Ever notice other organizations using cute and fun branded stickers in their Instagram stories and wondered how they got them? Fortunately, having discoverable GIF stickers on Instagram is easier than you might think! In this blog, we'll lead you through all about what GIF stickers are and best practices in creating them.
What are Instagram GIF Stickers?
GIF stickers are animated images that can be added to Instagram stories to make them more engaging and expressive. Unlike static stickers or other Instagram features like polls and location tags, GIF stickers add a layer of animation and personality to your stories. They're perfect for highlighting your nonprofit's brand, campaigns, and causes in a fun and interactive way.
Why Custom GIF Stickers?
Custom GIF stickers offer several benefits for nonprofits:
- Brand Visibility: Tailored stickers can serve as an extension of your brand, making your content instantly recognizable.
- Engagement Boost: Animated stickers can catch the eye more effectively than static images, encouraging more interactions from your audience (especially since they can discover and use them, too!)
- Message Amplification: Use stickers to creatively share your key messages or campaigns in a fun visual way to make them more memorable.
How to Create Impactful GIF Stickers
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Design Fundamentals
- Transparency: Ensure your sticker has a transparent background for seamless integration with different types of stories.
- Duration: Keep your stickers concise; they should last no more than 6 seconds and loop smoothly.
- Simplicity: Aim for designs that are straightforward yet captivating, with minimal use of colors to avoid compression issues.
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Sticker Specifications to Keep in Mind
- Stickers must exhibit movement, with at least two frames to create the animation effect.
- Crop your canvas closely around the sticker to prevent it from appearing too small upon upload.
- Avoid stickers that are simply videos cropped into shapes; these won't qualify.
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Uploading Your Stickers to GIPHY
- Secure a brand or artist account on GIPHY, which is a prerequisite for uploading your stickers. The application process is straightforward and free.
- Adhere to GIPHY's guidelines regarding file size, dimensions, and looping settings to ensure your sticker is compatible across devices.
- It typically takes 12-24 hours for uploaded stickers to become available on Instagram's sticker tray.
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Maximizing Sticker Discoverability
- Relevant Tagging: Use appropriate and specific tags to enhance the visibility of your stickers, making them easier for Instagram users to find.
- Engagement: Create stickers that are universally appealing, emotive, and can easily be incorporated into conversations.
Exclusive Training for Nonprofit Marketers
At Nonprofit Marketing Academy, we understand the importance of leveraging every tool available to amplify your cause. That's why we offer exclusive On-Demand Training for our monthly members, with a step-by-step guide to lead you through the process of uploading and optimizing custom GIF stickers to ensure your stickers are discoverable on Instagram.
Join us at Nonprofit Marketing Academy and unlock the full potential of custom GIF stickers to engage your audience, spread your message, and amplify your impact.
