Top Benefits of GA4: Maximize Your Nonprofits Data Potential
Jun 28, 2023
This article explains the key benefits of Google Analytics 4 compared to Google Universal.
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New flexible data model:
In GA4, the focus is on tracking user events rather than page views. -
New Customization options:
By customizing dimensions, metrics, events, and reports, businesses can focus on the metrics that matter most to their goals and derive actionable insights to optimize their marketing efforts and user experiences. - Automatic tracking:
GA4 includes enhanced measurement capabilities automatically track common user interactions and events on websites and apps. These events include page views, scrolling, outbound clicks, site search, video engagements, and file downloads. Enhanced measurement simplifies the tracking process by eliminating the need for manual tracking code implementation for these standard events.
It's important to note that while automatic tracking in GA4 captures some standard events, it may not cover all the specific events or interactions you want to track. Therefore, it's recommended to review the automatic tracking features and complement them with custom event tracking and other customization options to ensure comprehensive data collection that aligns with your business objectives.
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New reports:
GA4 introduces new reports like User Acquisition, Engagement, Funnel Analysis Report, and more that provide a more comprehensive view of user behavior, marketing performance, and conversion tracking. -
Combined data:
In GA4 (Google Analytics 4), combined data refers to the capability of integrating and analyzing data from multiple sources within a single analytics view.
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Machine learning - automated insights:
GA4's machine learning-powered automated insights offer marketers and businesses valuable assistance in understanding their data, identifying trends, and optimizing their strategies for improved performance.
Learn more: [UA→GA4] Comparing metrics: Google Analytics 4 vs. Universal Analytics
